ReutersBengaluru, Karnataka, IndiaAug 14, 2017, 05.53 AM (IST)
Mark Zuckerberg's Facebook, whose social media platform is blocked in China, authorised a local company to launch a photo-sharing application in the country in May, the New York Times reported, citing a person with knowledge of the company's plans.
The app, called Colorful Balloons, is similar to Facebook's Moments application in function and feel, but does not carry the Facebook name, the Times said.
The app was released in China by a company called Youge Internet Technology and without any hint that Facebook is affiliated with the company, the Times said, citing a post in Apple's app store.
"We have long said that we are interested in China, and are spending time understanding and learning more about the country in different ways," a Facebook spokesperson said .
"Our focus right now is on helping Chinese businesses and developers expand to new markets outside China by using our ad platform."
It was unclear if China's various internet regulators were aware of the app's existence, the Times said.