Streaming service Netflix has acquired the rights to stream one of the highest grossing Indian epics - "Baahubali: The Beginning" and "Baahubali 2: The Conclusion".
The streaming service has acquired the movie rights for $4 million (around Rs 25.5 crore).
Netflix, a recent entrant to the Indian market is quite keen on doubling its investment in India.
“On the content front we are doubling down on Indian investment to curate a compelling content library encompassing original and licensed titles. We are touching a pool of consumers with a great passion for diverse entertainment, offering global originals like Narcos, Stranger Things, The Crown and mainstream, star-driven Indian films that have wide appeal (eg our Shah Rukh Khan titles or recent acquisitions of top ones like "Dangal" and "Baahubali")," said Jessica Lee, vice-president (communications), Netflix.
Shobu Yarlagadda, co-founder and CEO of Arka Mediaworks, the company that produced the SS Rajamouli's "Baahubali", expressed her excitement on partnering with Netflix.
“Netflix is very bullish about the India market and is here for the long term. It is looking to acquire both licensed content and make originals but won’t lap up everything,” said Shobu Yarlagadda.
“We are very happy and excited to partner with Netflix. Theatrically, its not possible to reach all markets, but with this deal Baahubali will reach 192 countries seamlessly,” she added.
"Baahubali 2" was the first ever Indian film to gross over Rs 1,000 crore.
Shobu Yarlagadda, co-founder and CEO of Arka Mediaworks, the company that produced the SS Rajamouli's Baahubali expressed her excitement on partnering with Netflix.