TRAI proposes blockchain technology to curb telemarketing menace
File photo. Photograph: (Reuters)
In a bid to let users get rid of unwanted calls and text messages, the Telecom Regulatory Authority of India has proposed the use of blockchain technology.
The technology will help limit unwanted, unsolicited calls and SMSes that companies carry out for commercial communication and telemarketing. It will ensure that telemarketing calls and messages would go to only those who subscribe to them.
Blockchain technology, when applied, will make it mandatory for companies to seek subscriber's permission to be able to access their details and subsequently contact them for commercial communication via calls or texts. TRAI will be the first organisation to bring in this regulation.
The draft of the proposal will be open for public comment until June 11.
With the application of the new technology, all communication between subscribers and authorised telemarketing agencies will be recorded.
According to reports, TRAI already had a ‘Do Not Disturb’ app which lets users curb and avert unwanted commercial communication from companies.